Launch a Kick-Ass T-Shirt Brand (eBook)
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Whether you’ve already started a t-shirt brand or are just an aspiring t-shirt entrepreneur with a dream, the clothing industry can be one of the toughest to break into.
LAUNCH A KICK-ASS T-SHIRT BRAND is the perfect hand-book if you’re looking to build a successful t-shirt brand. From valuable advice to specific examples and anecdotes from successful t-shirt entrepreneurs, this 240 page guide is packed with priceless information that can help your dreams of running a profitable t-shirt brand come true.
LAUNCH A KICK-ASS T-SHIRT BRAND will give you advice and instructions on the following:
- Creating a solid brand
- The legal aspects of running a clothing brand
- Getting funding to launch your brand
- How to set up an online shop
- How to make kick-ass t-shirt designs
- Getting your shirts produced
- How to get your products in stores
- Managing your business
- And much more! [View contents of the book!]
WITH CONTRIBUTIONS FROM:
Chaz Matses
Vicious History
Kyle Crawford
Electric Zombie
Ha Mai
Fur Face Boy
David Murray
Seibei
Jing Lui
JUZD
Regan Smith Clark
RSC
Matt McManus
Check Your Six
Tamera Lawrence
Single Tease
Karlo Reyes
Jeepney
Contents of LAUNCH A KICK-ASS T-SHIRT BRAND
This book is loaded with information on starting and running a successful t-shirt brand. Below is a list of the topics covered in each chapter of the book.
INTRODUCTION
- Story behind our clothing brand
CH. 1: REALITY CHECK
- How to figure out if you have what it takes to run a t-shirt brand
- Knowing what it really takes to run a t-shirt brand
CH. 2: STARTING POINT
- Summary of tips for launching your t-shirt brand
CH. 3: SIMPLIFIED STEP-BY-STEP
- Two different routes to success with your clohting brand
CH. 4: PLAN EVERYTHING
- Planning process that you must do before you begin your clothing brand
- How to set acheivable goals for your clohting brand
- Getting yourself organized and focused with daily tasks - Specific examples of the types of goals, objectives, and tasks to set
- How to know when to stop planning and start taking action
- And more!
CH. 5: RESEARCH
- How to identify a target market for your brand and choosing a profitable niche
- Making sure that your brand name isn't already taken
- How to conduct thorough research about your clothing
- And more!
CH. 6: CREATING A SOLID BRAND
- Why starting a t-shirt business is more than just about selling t-shirts
- Figuring out what your t-shirt brand stands for
- Avoid common mistakes when creating an about page for your brand
- Creating a strong visual identity for your brand
- Specific example of how one brand owner created their brand
- And more!
CH. 7: LEGALITIES
- Understanding the t-shirt design legalities and what you need to do to stay out of trouble with the law
- How to go about legally protecting your t-shirt design ideas
- Knowing what business entity you should choose to run your business under
- And more!
CH. 8: FINANCES
- Knowing the finances associated with running a t-shirt brand, including costs that you may have overlooked
- Story of how we went about getting funding for our t-shirt brand
- Several methods to use to get funding for your brand
- What to do when you can't find anybody to lend you money for your t-shirt brand
- And more!
CH. 9: DESIGNING T-SHIRTS - What exactly makes a good t-shirt design?
- Know how much planning should go behind creating your t-shirt desings
- How many t-shirts make a good collection?
- The tools of trade to use to create kick-ass t-shirt designs
- Preparing your t-shirts to be produced professionally
- How to go about hiring a t-shirt designer when you can't design yourself
- And more!
CH. 10: PRODUCING T-SHIRTS
- Choosing the right design application for printing your t-shirts
- How to choose the right printer for your t-shirts
- Why you shouldn't get your friends to print your t-shirts
- Common pitfalls to avoid when producing t-shirts
- How to go about choosing the right size quantities for your t-shirts
- How to go about packaging your t-shirts
- And more!
CH. 11: SET UP SHOP
- Must-have elements to the creation of a successful website--and how not including them could end up in lost sales
- How to go about choosing the right ecommerce platform
- Must-read tips for creating a blog for your t-shirt brand
- Pointers for creating a good site design
- How to go about getting a site designer
- And more!
CH. 12: MARKETING YOUR BRAND
- Key tactics to promoting your brand online
- How to avoid getting ignored by blogs and stand out from th crowd to gain exposure on blogs
- SEO tips for a t-shirt brand website
- How to go about pricing your t-shirts for retail and wholesale
- Upsell tactics that you must use for your brand to boost sales
- Tips for exhibiting at tradeshows and events
- How to go about creating a lookbook for your brand
- Getting celebrities to wear your t-shirts
- And more!
CH. 13: GETTING IN STORES
- Must-read tips for creating your catalog or line sheet to appeal to the stores you want to get in to
- Who to contact if you want to get into a particular store and what to say to them
- What to do after a store rejects your brand, and why "no" doesn't always mean "no"
- Payment terms associated with working with stores and what to watch out for
- And more!
CH. 14: MANAGING YOUR BUSINESS
- Reasons why you should find partners for your business and how to go about finding the right people
- Tips on hiring people to work for your t-shirt brand
- The importance of customer service and the keys to good customer service
- How to deal with unreasonable customers
- How to go about outsourcing the fulfillment of your online orders
- How to set up a solid work environment for working on your business
- Using Google Docs to keep yourself organized
- And more!
CH. 15: KEEP ON KEEPIN’ ON!
- What to do when you're feeling demotivated and how to get out of your rut now
- What to do when no body is buying your products and strategies to generating sales
- And more!
CH. 16: WHAT’S NEXT?
- How to go about expanding your t-shirt brand beyond just selling t-shirts
- Finding the right manufacturers for items such as jackets and hats
- Pitfalls to avoid when dealing with foreign manufacturers
- How to go about collaborating with other t-shirt brands
- How to open your own physical boutique for your brand
- And more!
RESOURCES
- Links to dozens of helpful websites
- Branding worksheet
- Sample order form
- Sample tradeshow application
- And more!
WHAT OTHER PEOPLE ARE SAYING:
" I recently purchased your ebook on how to launch a kick ass t-shirt brand and it was worth every penny. I was kind of hesitant at first to purchase it due to the fact that I am trying to launch my own streetwear line and the last book I purchased didn't really help me that much for the industry that I am trying to get into.
Your book has helped me with my brand in many different areas. It was brought forth weakness's that I wasn't either aware of or knew how to correct. I now feel like I have a go to guide on many areas of running a t-shirt company when I approach those mile stones.
So thank you very much it was well worth the $35 "
- James Lynch, owner of No One's Safe Clothing Company
Your book has helped me with my brand in many different areas. It was brought forth weakness's that I wasn't either aware of or knew how to correct. I now feel like I have a go to guide on many areas of running a t-shirt company when I approach those mile stones.
So thank you very much it was well worth the $35 "
- James Lynch, owner of No One's Safe Clothing Company
" I would first like to thank your company and brand for creating what I would call right now a real mans' bible to starting a T-shirt business. I purchased your book and found plenty of useful information while I'm still researching and getting my bplan together."
- Lee Wilson, owner of Fly Solo
- Lee Wilson, owner of Fly Solo
" I just finished reading the book and it was amazing. I finished it in a day. I had no idea that Cashletes and this site was ran by the same people. Both ventures are amazing."
- Martin Stern, owner of Leaders By Design
- Martin Stern, owner of Leaders By Design
“I purchased the printed version rather than the eBook of ‘How to Launch a Kick Ass T-Shirt Brand’ as I wanted to keep it with all my other design books in my library. I have bought other books in the past but none of them compare to this one, its full of detailed information from one chapter to the next, which are short, clear and easy to digest.
And the contributors sections are very helpful from 'Business Management to Motivation'.Its all here! Amazing. Thanks!”
- Blu-boy, owner of Blu-boy.com
