Looking to start your own t-shirt brand?
LAUNCH A KICK-ASS T-SHIRT BRAND is the perfect hand-book for building a successful t-shirt brand.
From valuable advice to specific examples and anecdotes from successful t-shirt entrepreneurs, this 200+ page guide is packed with priceless information that can help your dreams of running a profitable t-shirt brand come true!
LAUNCH A KICK-ASS T-SHIRT BRAND will give you advice and instructions on the following:
- Creating a solid brand
- The legal aspects of running a clothing brand
- Getting funding to launch your brand
- How to set up an online shop
- How to make kick-ass t-shirt designs
- Getting your shirts produced
- How to get your products in stores
- Managing your business
- And much more!
By AJ Camara & Moust Camara, the founders of Cashletes
and with contributions from:
Chaz Matses
Vicious History
Kyle Crawford
Electric Zombie
Ha Mai
Fur Face Boy
David Murray
Seibei
Jing Lui
JUZD
Regan Smith Clark
RSC
Matt McManus
Check Your Six
Tamera Lawrence
Single Tease
Karlo Reyes
Jeepney
Contents of LAUNCH A KICK-ASS T-SHIRT BRAND
This book is loaded with information on starting and running a successful t-shirt brand. Below is a list of the topics covered in each chapter of the book.
INTRODUCTION
- Story behind our clothing brand
CH. 1: REALITY CHECK
- How to figure out if you have what it takes to run a t-shirt brand
- Knowing what it really takes to run a t-shirt brand
CH. 2: STARTING POINT
- Summary of tips for launching your t-shirt brand
CH. 3: SIMPLIFIED STEP-BY-STEP
- Two different routes to success with your clohting brand
CH. 4: PLAN EVERYTHING
- Planning process that you must do before you begin your clothing brand
- How to set acheivable goals for your clohting brand
- Getting yourself organized and focused with daily tasks - Specific examples of the types of goals, objectives, and tasks to set
- How to know when to stop planning and start taking action
- And more!
CH. 5: RESEARCH
- How to identify a target market for your brand and choosing a profitable niche
- Making sure that your brand name isn't already taken
- How to conduct thorough research about your clothing
- And more!
CH. 6: CREATING A SOLID BRAND
- Why starting a t-shirt business is more than just about selling t-shirts
- Figuring out what your t-shirt brand stands for
- Avoid common mistakes when creating an about page for your brand
- Creating a strong visual identity for your brand
- Specific example of how one brand owner created their brand
- And more!
CH. 7: LEGALITIES
- Understanding the t-shirt design legalities and what you need to do to stay out of trouble with the law
- How to go about legally protecting your t-shirt design ideas
- Knowing what business entity you should choose to run your business under
- And more!
CH. 8: FINANCES
- Knowing the finances associated with running a t-shirt brand, including costs that you may have overlooked
- Story of how we went about getting funding for our t-shirt brand
- Several methods to use to get funding for your brand
- What to do when you can't find anybody to lend you money for your t-shirt brand
- And more!
CH. 9: DESIGNING T-SHIRTS - What exactly makes a good t-shirt design?
- Know how much planning should go behind creating your t-shirt desings
- How many t-shirts make a good collection?
- The tools of trade to use to create kick-ass t-shirt designs
- Preparing your t-shirts to be produced professionally
- How to go about hiring a t-shirt designer when you can't design yourself
- And more!
CH. 10: PRODUCING T-SHIRTS
- Choosing the right design application for printing your t-shirts
- How to choose the right printer for your t-shirts
- Why you shouldn't get your friends to print your t-shirts
- Common pitfalls to avoid when producing t-shirts
- How to go about choosing the right size quantities for your t-shirts
- How to go about packaging your t-shirts
- And more!
CH. 11: SET UP SHOP
- Must-have elements to the creation of a successful website--and how not including them could end up in lost sales
- How to go about choosing the right ecommerce platform
- Must-read tips for creating a blog for your t-shirt brand
- Pointers for creating a good site design
- How to go about getting a site designer
- And more!
CH. 12: MARKETING YOUR BRAND
- Key tactics to promoting your brand online
- How to avoid getting ignored by blogs and stand out from the crowd to gain exposure on blogs
- SEO tips for a t-shirt brand website
- How to go about pricing your t-shirts for retail and wholesale
- Upsell tactics that you must use for your brand to boost sales
- Tips for exhibiting at tradeshows and events
- How to go about creating a lookbook for your brand
- Getting celebrities to wear your t-shirts
- And more!
CH. 13: GETTING IN STORES
- Must-read tips for creating your catalog or line sheet to appeal to the stores you want to get in to
- Who to contact if you want to get into a particular store and what to say to them
- What to do after a store rejects your brand, and why "no" doesn't always mean "no"
- Payment terms associated with working with stores and what to watch out for
- And more!
CH. 14: MANAGING YOUR BUSINESS
- Reasons why you should find partners for your business and how to go about finding the right people
- Tips on hiring people to work for your t-shirt brand
- The importance of customer service and the keys to good customer service
- How to deal with unreasonable customers
- How to go about outsourcing the fulfillment of your online orders
- How to set up a solid work environment for working on your business
- Using Google Docs to keep yourself organized
- And more!
CH. 15: KEEP ON KEEPIN’ ON!
- What to do when you're feeling demotivated and how to get out of your rut now
- What to do when no body is buying your products and strategies to generating sales
- And more!
CH. 16: WHAT’S NEXT?
- How to go about expanding your t-shirt brand beyond just selling t-shirts
- Finding the right manufacturers for items such as jackets and hats
- Pitfalls to avoid when dealing with foreign manufacturers
- How to go about collaborating with other t-shirt brands
- How to open your own physical boutique for your brand
- And more!
RESOURCES
- Links to dozens of helpful websites
- Branding worksheet
- Sample order form
- Sample tradeshow application
- And more!
WHAT OTHER PEOPLE ARE SAYING:
- John Dean, owner of Renowned Clothing
Your book has helped me with my brand in many different areas. It was brought forth weakness's that I wasn't either aware of or knew how to correct. I now feel like I have a go to guide on many areas of running a t-shirt company when I approach those mile stones.
So thank you very much it was well worth the $35 "
- James Lynch, owner of No One's Safe Clothing Company
- Lee Wilson, owner of Fly Solo
- Martin Stern, owner of Leaders By Design
“I purchased the printed version rather than the eBook of ‘How to Launch a Kick Ass T-Shirt Brand’ as I wanted to keep it with all my other design books in my library. I have bought other books in the past but none of them compare to this one, its full of detailed information from one chapter to the next, which are short, clear and easy to digest.
And the contributors sections are very helpful from 'Business Management to Motivation'.Its all here! Amazing. Thanks!”
- Blu-boy, owner of Blu-boy.com
“Launching A Kick-Ass T-shirt Brand is a must have. Google has nothing on this book. Not even 50 how to create a successful t-shirt comapny websites can compare to the book. I obtained in-depth and useful information, which is helping me create my own brand. The best part to me about Launching A Kick-Ass T-Shirt Brand is that there are stories about successful brands who started out just like you and I. This book motivates me to keep pushing everday no matter what. Launching A Kickass T-shirt Brand gets two thumbs up from me. Just want to say thanks for helping me get closer to my dream.
Be on the look out for my brand in 2013!!!”- Quandra Hansford
“I want to first thank you guys for writing this book. AJ Camara and Moust Camara have created the bible for launching a tshirt brand. Your book was not only highly informative about the industry, and what is needed to succeed, but it is also very inspirational. I have begun creating my brand, and I have never been happier working on something. Thank you so much! I have decided on a local printer here in Seattle and should be fully launched by the end of June! I know you guys probably get a thousand e-mails like this daily (as you should) but I could not not write to you, and give my sincere gratitude.“
- Ryan Kelly, owener of Sketchy Fresh
“I recently read your book launch a kick-ass t-shirt brand and i just wanted to say thank you for writing this book. It really helped me to figure out what i am getting myself into. I hate reading books, and i must say i enjoyed every minute of this one. i now have the beginners tools to hopefully have a kick ass business, once again thank you for this book more than you know “
- Tatiana Aubrey
