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THE NEXT BIG T-SHIRT BRAND IS YOURS!

Your path to t-shirt brand success starts with LAUNCH A KICK-ASS T-SHIRT BRAND, the essential guide book for aspiring brand owners.

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"Like hiring a consultant for less than the price of a PIZZA."

The Camara brothers share their years of hard won experience in the t-shirt business. Learn from their past mistakes and save yourself a lot of time and money.

- Charles W.Peach

A BRAND OWNER’S SURVIVAL GUIDE

With over 10,000 of copies sold, Launch a Kick-Ass T-Shirt Brand is one of the most informative step-by-step guide books specifically focusing on not only being a t-shirt designer but running a t-shirt brand.

From valuable advice to specific examples and anecdotes from seasoned t-shirt entrepreneurs, this 200+ page guide is packed with priceless information that can help your dreams of running a successful t-shirt brand come true!

Here’s a taste of the subjects covered in the book:

Planning
Getting your ideas and goals out on paper
  • How to set acheivable goals for your brand
  • Getting yourself organized and focused with daily tasks
  • When to stop planning and start taking action
  • And more!
Branding
The importance of building a solid brand
  • Why your t-shirt brand is more than just about selling t-shirts
  • Determining what your t-shirt brand stands for
  • Creating a strong visual identity for your brand
  • And more!
Development
Developing your ideas into concepts
  • How to progressively turn ideas into concepts and products
  • Different routes you can take to get to the next step
  • How researching can help your development process
  • And more!
Designing
Turning your concepts into kick-ass designs
  • Creating designs that appeal to your audience
  • Hiring designers if you can't design yourself
  • Preparing your t-shirts to be produced professionally
  • And more!

Business
Guidelines for managing your business
  • Finding the right business partners
  • The importance of good customer service
  • Outsourcing & fulfillment for your t-shirt brand
  • And more!
Finances
The money aspect of starting and developing a brand
  • Knowing the finances associated with running a brand, including costs you may have overlooked
  • Several methods to get funding for your brand
  • What to do when you can't find anybody to lend you money
  • And more!
Production
Turning your plans into products
  • Common pitfalls to avoid when producing t-shirts
  • Choosing the right printer & design application
  • Finishing and packaging options
  • And more!
Marketing
Ways to effectively promote your brand
  • Key tactics to promoting your brand online
  • Tips for exhibiting at tradeshows and events
  • Getting celebrities to wear your t-shirts
  • And more!

E-Commerce
Setting up shop & bulding a presence online
  • Essential elements for a successful website
  • Choosing the ecommerce platform that works best for you
  • Must-read tips for creating a brand blog
  • And more!
Retail
Wholesaling your brand to retail shops
  • Who to contact to get into a particular store and what to say to them
  • Payment terms associated with working with stores and what to watch out for
  • Must-read tips for creating your catalog or line sheet
  • And more!
Legalities
The legal aspects of running a t-shirt brand
  • Understanding the t-shirt design legalities and how to stay out of trouble
  • How to go about legally protecting your t-shirt design ideas
  • Knowing what business entity to choose for your business
  • And more!
Expansion
Taking the next step in building your empire
  • Expanding your t-shirt brand beyond just selling t-shirts
  • Collaborating with other t-shirt brands
  • How to open your own physical boutique for your brand
  • And more!

Reader Reviews

Based on 51 reviews Write a review

"Best purchase EVER!"

This is the best book I have bought in years. Every bit is useful.

- Adesola Akindele

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BY THE CREATORS OF T-SHIRT MAGAZINE, CASHLETES & THEME FIEND

Through studying and blogging about the t-shirt culture and interviewing dozens of t-shirt entrepreneurs via T-Shirt Magazine, building a streetwear brand from scratch via Cashletes, and developing ecommerce templates for t-shirt brands via Theme Fiend, AJ and Moust Camara have gained a wealth of knowledge specifically pertaining to the business of t-shirts.


AJ CAMARA
AUTHOR

MOUST CAMARA
AUTHOR

"Great motivation for someone starting out."

Very informative with lots of insight from others in the industry. A pragmatic but positive outlook on all the challenges faced by anyone making their first shirt business. Great book.

- Chris Orbit

PREVIEW THE BOOK

Take a peek inside LAUNCH A KICK-ASS T-SHIRT BRAND before you order! Click through these preview pages from featured chapters.

T-SHIRT ENTREPRENEUR CONTRIBUTORS

LAUNCH A KICK-ASS T-SHIRT BRAND is like CHICKEN SOUP FOR THE T-SHIRT ENTREPRENEUR SOUL featuring anecdotes from an all-star line up of t-shirt brand owners that give you specific words of advice based on their own personal start-up stories. These are some of the best segments of the book, featuring:


KYLE CRAWFORD
ELECTRIC ZOMBIE

MATT MCMANUS
CHECK YOUR SIX

DAVID MURRAY
SEIBEI

JING LIU
JUZD

CHAZ MATSES
VICIOUS HISTORY

HA MAI
FUR FACE BOY

REGAN SMITH CLARKE
RSC

KARLO REYES
JEEPNEY

GET MORE EXCERPTS & BUSINESS TIPS

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