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THE NEXT BIG T-SHIRT BRAND IS YOURS!

Your path to t-shirt brand success starts with LAUNCH A KICK-ASS T-SHIRT BRAND, the essential guide book for aspiring brand owners.

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A BRAND OWNER’S SURVIVAL GUIDE

With thousands of copies sold to date, LAUNCH A KICK-ASS T-SHIRT BRAND is one of the most informative step-by-step guide books specifically focusing on not only being a t-shirt designer but running a t-shirt brand. From valuable advice to specific examples and anecdotes from successful t-shirt entrepreneurs, this 200+ page guide is packed with priceless information that can help your dreams of running a profitable t-shirt brand come true!

Here’s a taste of the subjects covered in the book:

Planning
Getting your ideas and goals out on paper
  • How to set acheivable goals for your brand
  • Getting yourself organized and focused with daily tasks
  • When to stop planning and start taking action
  • And more!
Branding
The importance of building a solid brand
  • Why your t-shirt brand is more than just about selling t-shirts
  • Determining what your t-shirt brand stands for
  • Creating a strong visual identity for your brand
  • And more!
Development
Developing your ideas into concepts
  • How to progressively turn ideas into concepts and products
  • Different routes you can take to get to the next step
  • How researching can help your development process
  • And more!
Designing
Turning your concepts into kick-ass designs
  • Creating designs that appeal to your audience
  • Hiring designers if you can't design yourself
  • Preparing your t-shirts to be produced professionally
  • And more!

Business
Guidelines for managing your business
  • Finding the right business partners
  • The importance of good customer service
  • Outsourcing & fulfillment for your t-shirt brand
  • And more!
Finances
The money aspect of starting and developing a brand
  • Knowing the finances associated with running a brand, including costs you may have overlooked
  • Several methods to get funding for your brand
  • What to do when you can't find anybody to lend you money
  • And more!
Production
Turning your plans into products
  • Common pitfalls to avoid when producing t-shirts
  • Choosing the right printer & design application
  • Finishing and packaging options
  • And more!
Marketing
Ways to effectively promote your brand
  • Key tactics to promoting your brand online
  • Tips for exhibiting at tradeshows and events
  • Getting celebrities to wear your t-shirts
  • And more!

E-Commerce
Setting up shop & bulding a presence online
  • Essential elements for a successful website
  • Choosing the ecommerce platform that works best for you
  • Must-read tips for creating a brand blog
  • And more!
Retail
Wholesaling your brand to retail shops
  • Who to contact to get into a particular store and what to say to them
  • Payment terms associated with working with stores and what to watch out for
  • Must-read tips for creating your catalog or line sheet
  • And more!
Legalities
The legal aspects of running a t-shirt brand
  • Understanding the t-shirt design legalities and how to stay out of trouble
  • How to go about legally protecting your t-shirt design ideas
  • Knowing what business entity to choose for your business
  • And more!
Expansion
Taking the next step in building your empire
  • Expanding your t-shirt brand beyond just selling t-shirts
  • Collaborating with other t-shirt brands
  • How to open your own physical boutique for your brand
  • And more!

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BY THE CREATORS OF T-SHIRT MAGAZINE, CASHLETES & THEME FIEND

Through studying and blogging about the t-shirt culture and interviewing dozens of t-shirt entrepreneurs via T-Shirt Magazine, building a streetwear brand from scratch via Cashletes, and developing ecommerce templates for t-shirt brands via Theme Fiend, AJ and Moust Camara have gained a wealth of knowledge specifically pertaining to the business of t-shirts.


AJ CAMARA
AUTHOR

MOUST CAMARA
AUTHOR

PREVIEW THE BOOK

Take a peek inside LAUNCH A KICK-ASS T-SHIRT BRAND before you order! Click through these preview pages from featured chapters.

T-SHIRT ENTREPRENEUR CONTRIBUTORS

LAUNCH A KICK-ASS T-SHIRT BRAND is like CHICKEN SOUP FOR THE T-SHIRT ENTREPRENEUR SOUL featuring anecdotes from an all-star line up of t-shirt brand owners that give you specific words of advice based on their own personal start-up stories. These are some of the best segments of the book, featuring:


KYLE CRAWFORD
ELECTRIC ZOMBIE

MATT MCMANUS
CHECK YOUR SIX

DAVID MURRAY
SEIBEI

JING LIU
JUZD

CHAZ MATSES
VICIOUS HISTORY

HA MAI
FUR FACE BOY

REGAN SMITH CLARKE
RSC

KARLO REYES
JEEPNEY

GET MORE EXCERPTS & BUSINESS TIPS

Sign up to the mailing list to see more previews of what you’ll find in LAUNCH A KICK-ASS T-SHIRT BRAND along with other helpful t-shirt business articles.

READER REVIEWS

First Off, I would like to say that this is a KICK ASS BOOK! This book can help anyone considering doing a t-shirt line or clothing line! The book is very detailed from start to finish allowing you to really gain knowledge of the fashion industry. The book personally helped my brand develop into a even bigger brand!

Some things from the book I was already doing, others were a completely new concept! The book taught me how to be professional within my business and how to run it correctly! I would suggest this book to anyone considering owning a clothing line or even if your already do!

- John Dean of Renowned Clothing

I just finished reading the book and it was amazing. I finished it in a day. I had no idea that Cashletes and this site was ran by the same people. Both ventures are amazing.

- Martin Stern of Leaders By Design

I purchased the printed version rather than the eBook of ‘Launch a Kick Ass T-Shirt Brand’ as I wanted to keep it with all my other design books in my library. I have bought other books in the past but none of them compare to this one, its full of detailed information from one chapter to the next, which are short, clear and easy to digest.

And the contributors sections are very helpful from Business Management to Motivation. Its all here! Amazing. Thanks!

- Blu-boy of Blu-boy.com

I want to first thank you guys for writing this book. AJ Camara and Moust Camara have created the bible for launching a tshirt brand. Your book was not only highly informative about the industry, and what is needed to succeed, but it is also very inspirational. I have begun creating my brand, and I have never been happier working on something. Thank you so much! I have decided on a local printer here in Seattle and should be fully launched by the end of June! I know you guys probably get a thousand e-mails like this daily (as you should) but I could not not write to you, and give my sincere gratitude.

- Ryan Kelly of Sketchy Fresh

I would first like to thank your company and brand for creating what I would call right now a real mans' bible to starting a T-shirt business. I purchased your book and found plenty of useful information while I'm still researching and getting my plan together.

- Lee Wilson of Fly Solo

I recently purchased your ebook on how to launch a kick ass t-shirt brand and it was worth every penny. I was kind of hesitant at first to purchase it due to the fact that I am trying to launch my own streetwear line and the last book I purchased didn't really help me that much for the industry that I am trying to get into.

Your book has helped me with my brand in many different areas. It was brought forth weakness's that I wasn't either aware of or knew how to correct. I now feel like I have a go to guide on many areas of running a t-shirt company when I approach those mile stones. So thank you very much it was well worth the $35

- James Lynch of No One's Safe

Launch A Kick-Ass T-shirt Brand is a must have. Google has nothing on this book. Not even 50 how to create a successful t-shirt comapny websites can compare to the book. I obtained in-depth and useful information, which is helping me create my own brand. The best part to me about Launch A Kick-Ass T-Shirt Brand is that there are stories about successful brands who started out just like you and I.

This book motivates me to keep pushing everday no matter what. Launch A Kick-Ass T-shirt Brand gets two thumbs up from me. Just want to say thanks for helping me get closer to my dream. Be on the look out for my brand in 2013!

- Quandra Hansford

I recently read your book Launch A Kick-Ass T-shirt Brand and i just wanted to say thank you for writing this book. It really helped me to figure out what i am getting myself into. I hate reading books, and i must say i enjoyed every minute of this one. I now have the beginners tools to hopefully have a kick ass business, once again thank you for this book more than you know.

- Tatiana Aubrey